Metriq · SaaS
Analytics dashboard redesign and design system
A ground-up information architecture and design system for a B2B analytics product, implemented in React.
+27%
activation rate
-38%
reporting support tickets
120+
design system components
The challenge
Metriq's dashboard had grown by accretion: 40+ screens with three different navigation patterns, inconsistent charts, and onboarding that lost more than half of new accounts.
Our solution
We ran user research, rebuilt the information architecture, and delivered a tokenized design system with 120+ components — then implemented it ourselves in React and Tailwind so nothing was lost in translation. Activation was measured before and after.
UI/UX Design & EngineeringWeb & Mobile App Development
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